Every drawing or painting that used perspective proposed to the spectator that he was the unique centre of the world. The camera -- and more particularly the movie camera -- demonstrated that there was no centre.
The invention of the camera changed the way men saw. The visible came to mean something different to them. This was immediately reflected in painting.
For the Impressionists the visible no longer presented itself to man in order to be seen. On the contrary, the visible, in continual flux, became fugitive. For the Cubists the visible was no longer what confronted the single eye, but the totality of possible views taken from points all round the object (or person) being depicted. (page 18)
On the camera and reproduction of original art:
The uniqueness of every painting was once part of the uniqueness of the place where it resided. Sometimes the painting was transportable. But it could never be seen in two places at the same time. When the camera reproduces a painting, it destroys the uniqueness of its image. As a result its meaning changes. Or, more exactly, its meaning multiplies and fragments into many meanings.
This is vividly illustrated by what happens when a painting is show on a television screen. The painting enters each viewer's house. There it is surrounded by his wallpaper, his furniture, his mementoes. It enters the atmosphere of his family. It becomes their talking point. It lends its meaning to their meaning. At the same time it enters a million other houses and, in each of them, is seen in a different context. Because of the camera, the painting now travels to the spectator rather than the spectator to the painting. In its travels, its meaning is diversified.
One might argue that all reproductions more or less distort, and that therefore the original painting is still in a sense unique. (pages 19-20)
On using reproductions and originals to create personal meaning:
Adults and children sometimes have boards in their bedrooms or living-rooms on which they pin pieces of paper: letters, snapshots, reproductions of paintings, newspaper cuttings, original drawings, postcards. On each board all the images belong to the same language and all are more or less equal within it, because they have been chosen in a highly personal way to match and express the experience of the room's inhabitant. Logically, these boards should replace museums. (page 30)